As tensions continue to flare and escalate with the Trump Administration, Canada is eyeing different markets for its lumber.

According to a press release, efforts are underway to diversify and strengthen British Columbia’s forestry sector with a new office in London, England.

The office will be a hub for B.C.’s forestry sector to expand its market share across Europe and the United Kingdom.

“British Columbia is the second largest exporter of softwood lumber in the world, and with U.S. President Donald Trump’s continued attacks on our forestry workers and economy, we are not sitting idly by,” said Ravi Parmar, Minister of Forests. “We are making it easier for our friends across the pond to buy our world-class lumber, and we are supporting our forestry sector to get boots on the ground in more growing wood markets around the world.”

B.C.’s Crown corporation, Forestry Innovation Investment (FII), will be expanding its presence to the U.K. to work with the forestry industry there, around Europe, and eventually, select markets in the Middle East and northern Africa, to grow B.C.’s forestry sector footprint internationally. This new office will give B.C.’s forestry sector a representative to help expand growing wood markets in the U.K. and Europe.

“Expanding into the U.K. reflects FII’s commitment to building resilient, diversified markets for B.C. forest products,” said Rick Doman, board chair, FII. “The current trade-impeding U.S. duties and tariffs on Canadian softwood lumber underscore the importance of reducing reliance on any single market. Together with industry, we’re determined to re-establish B.C.’s foothold in the U.K. and drive growth across Europe and the Middle East and North Africa region.”

This is the newest FII office, joining offices in China, India and Vietnam, and industry-led offices in Japan and South Korea. This international network of offices advances the use of wood as a building material around the world and positions British Columbia as a preferred supplier.

Through export development programs and trade missions, FII expands wood markets, while showcasing B.C.’s high-quality wood products and attracting global investment back to B.C. FII leads research on advancements in wood technology, working with international governments and policymakers on policies and regulations to encourage wood use in new and existing markets.

The Province has taken action to support the expansion of forestry markets domestically and internationally. The expansion into the U.K. and Europe is part of a strategy to expand B.C.’s market footprint in established and emerging wood markets around the world. Market diversification helps the sector be more resilient to global market swings or market instability caused by U.S. trade actions on softwood lumber and other wood products.

Source: news.gov.bc.ca